13 Milliseconds
Dr. Thomas TrautmannPublished on: 07/09/2026
In 13 milliseconds the brain in front of you decisdes how the rest of the meeting even date will go. Are you ready?
decision making13 millisecondsethical persuasionbeing unforgettable
Dr. Thomas Trautmann
Nothing or impossible
Dr. Thomas TrautmannPublished on: 19/06/2026
Nothing feels heavier than building when your brain is in fight/flight. One argument, one “we need to talk,” and cortisol can hijack your clarity for hours—sometimes days. That’s why I teach the 3R’s founders forget: Revenue, Reputation, Relationship
entrepreneurshipfoundersbusiness growthdecision makingneurosciencebrain scienceneuromarketingethical persuasionfight or flightcortisoladrenalinestress managementemotional regulationleadershiphigh performancemindsetrelationshipscommunication skillsconflict resolutionproductivityresiliencecoachingGrant CardoneUndercover Billionairerevenuereputation
Grant Cardone says 10X everything. Your brain has a different problem.
Dr. Thomas TrautmannPublished on: 09/06/2026
Most high performers are excellent at one R, decent at a second, and silently bleeding from the third. The 3R System, Revenue, Reputation, Relationships, is the neuroscience framework that explains why 10X effort without brain alignment unproduces
neuroscienceexecutive performancebrain science10XGrant Cardonerevenue growthreputation buildingbusiness relationshipssubconscious triggersfirst impression11 secondsleadership presenceexecutive coachinghigh performancebusiness ownerCEO mindsetcortisolamygdalaprimal brainethical persuasionunforgettablemake me greathappy brains3R systemdecision makingtrustauthoritystatuslikabilitythreat scannervous systememotional regulationprefrontal cortexmassive actionneurological alignmentbusiness growthclosing dealsexecutive presencerecurring clientsteam leadershippersonal brandingthought leadership
Trying to Persuade with Logic? That’s a Toothpick vs a Viking
Dr. Thomas TrautmannPublished on: 14/03/2026
Driving decisions with logic? You’re walking into a Viking fight with a toothpick. They won’t debate you. They’ll eat you alive. In this video, I’ll show you what actually drives decisions in business: the primal, subconscious brain—the part that reacts to status, safety, belonging, and control long before logic shows up with a spreadsheet. You’ll learn: Why logic is rarely the decision-maker (it’s the justifier) What Kahneman, Ariely, and Damasio reveal about real-world decisions How to use ethical persuasion to remove friction (without manipulation) The “subconscious frustration” that triggers action—and how to spot it fast Want your 3 subconscious frustrations (based on your business + ideal client)? Download the Make Me Great! app here: https://app.happy-brains.com/ #MakeMeGreat #EthicalPersuasion #Neuromarketing #DecisionMaking #SalesPsychology #BusinessGrowth #Leadership #CommunicationSkills #MarketingStrategy #Entrepreneurship #Kahneman #Ariely #Damasio #PrimalBrain #Persuasion
ethical persuasionpersuasion psychologyneuromarketingdecision makingsubconscious decision makingprimal brainemotional triggersbuyer psychologyconsumer psychologybehavioral economicsDaniel KahnemanArielyAntonio Damasioexecutive decision makingobjection handling